The mark consists of the stylized white wording "BEST" within a red oval within a white oval. Beneath these ovals appears the stylized dark brown wording "CHOCO" with black and white shading. Beneath this wording appears the stylized red wording "FRUTA" with black and white shading. Beneath this wording appear three red strawberries with white highlights on a light brown wooden stick, one slice of yellow pineapple with white highlights on a light brown wooden stick, and one section of beige banana with white highlights on a light brown wooden stick. The fruits appear within a splash of dark brown melted chocolate with white and black shading. All design elements appear on a rectangular background that is yellow at top and transitions to white at bottom center.