EFFECTV - Trademark Details
Status: 700 - Registered
Serial Number
88372833
Registration Number
6030734
Word Mark
EFFECTV
Status
700 - Registered
Status Date
2020-04-07
Filing Date
2019-04-05
Registration Number
6030734
Registration Date
2020-04-07
Mark Drawing
4000 - Standard character mark
Typeset
Published for Opposition Date
2019-11-19
Attorney Name
Law Office Assigned Location Code
M60
Employee Name
CHANG, KATHERINE S
Statements
Goods and Services
Advertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services for others, namely, preparation and distribution of television and cross-platform video advertising, and pre-roll, mid-roll and post-roll advertising, advertising campaign management, targeted marketing services, market segmentation consultation, marketing optimization in the nature of marketing consulting to improve business outcomes, marketing attribution in the nature of marketing analysis and provision of marketing reports; advertising and marketing services, namely, scheduling, placement and tracking of advertisements for others; marketing optimization in the nature of marketing consulting to improve business outcomes; advertising and marketing services for others in the field of television and cross-platform video, namely, provision of marketing report, targeted marketing services and market segment consultation; advertising and marketing services, namely, advertising campaign management, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement and marketing optimization in the nature of marketing consulting to improve business outcomes in the fields of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications; promoting the goods and services of others by means of targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; ad serving, namely, targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, based upon the use of analytic models for the understanding of consumer behavior, behavioral, demographic and geographic targeting, and advertising analytics; video production services; scriptwriting services for advertising purposes; preparation of advertising copy for advertising and commercial promotional purposes; business consultation services regarding the planning and development of television, and cross-platform video advertising and advertising campaigns for third parties; business consulting and advisory services in the field of facilitating the planning, placement, buying, and selling of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising for others through audio, video, digital and on-line multiscreen media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; targeted marketing services, market segmentation consultation, advertising planning, scheduling, placement, development, tracking, provision of marketing reports and attribution analysis of in the field of marketing activities campaigns for others; scheduling, placement, tracking, marketing optimization in the nature of marketing consulting to improve business outcomes, targeted consumer marketing services, and market segmentation consultation in the field of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising, mid-roll advertising and on-demand advertising for others through audio, video, digital and multiscreen media; business consulting and advisory services in the field of advanced advertising platform technologies used to promote the goods and services of others; advertising and marketing services, namely, advertising campaign management, creative consultation regarding development, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement, and marketing attribution analysis services in the fields of TV and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, tablets, mobile phones, handheld electronic devices, smart televisions and connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications through self-service portals; and marketing services, namely, conducting marketing analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising
Pseudo Mark
EFFECT TV; EFFECTIVE
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2019-04-23
Primary Code
035
First Use Anywhere Date
2019-11-05
First Use In Commerce Date
2019-11-05
Current Trademark Owners
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
03 - Corporation
Address
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Trademark Owner History
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
03 - Corporation
Address
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Party Name
Party Type
20 - Owner at Publication
Legal Entity Type
03 - Corporation
Address
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Party Name
Party Type
10 - Original Applicant
Legal Entity Type
03 - Corporation
Address
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Correspondences
Name
Mitchell H. Stabbe
Address
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Trademark Events
Event Date | Event Description |
2019-04-09 | NEW APPLICATION ENTERED IN TRAM |
2019-04-23 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
2019-06-17 | ASSIGNED TO EXAMINER |
2019-06-24 | NON-FINAL ACTION WRITTEN |
2019-06-24 | NON-FINAL ACTION E-MAILED |
2019-06-24 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
2019-10-01 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
2019-10-07 | ASSIGNED TO LIE |
2019-10-10 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
2019-10-10 | TEAS/EMAIL CORRESPONDENCE ENTERED |
2019-10-11 | EXAMINERS AMENDMENT -WRITTEN |
2019-10-11 | EXAMINERS AMENDMENT E-MAILED |
2019-10-11 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
2019-10-11 | EXAMINER'S AMENDMENT ENTERED |
2019-10-11 | APPROVED FOR PUB - PRINCIPAL REGISTER |
2019-10-30 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
2019-11-19 | PUBLISHED FOR OPPOSITION |
2019-11-19 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
2020-01-14 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
2020-02-12 | TEAS STATEMENT OF USE RECEIVED |
2020-02-12 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
2020-03-04 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
2020-02-12 | USE AMENDMENT FILED |
2020-03-04 | STATEMENT OF USE PROCESSING COMPLETE |
2020-03-05 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
2020-03-06 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
2020-04-07 | REGISTERED-PRINCIPAL REGISTER |