EFFECTV - Trademark Details
Status: 700 - Registered
Image for trademark with serial number 88372833
Serial Number
88372833
Registration Number
6030734
Word Mark
EFFECTV
Status
700 - Registered
Status Date
2020-04-07
Filing Date
2019-04-05
Registration Number
6030734
Registration Date
2020-04-07
Mark Drawing
4000 - Standard character mark Typeset
Published for Opposition Date
2019-11-19
Attorney Name
Law Office Assigned Location Code
M60
Employee Name
CHANG, KATHERINE S
Statements
Goods and Services
Advertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services for others, namely, preparation and distribution of television and cross-platform video advertising, and pre-roll, mid-roll and post-roll advertising, advertising campaign management, targeted marketing services, market segmentation consultation, marketing optimization in the nature of marketing consulting to improve business outcomes, marketing attribution in the nature of marketing analysis and provision of marketing reports; advertising and marketing services, namely, scheduling, placement and tracking of advertisements for others; marketing optimization in the nature of marketing consulting to improve business outcomes; advertising and marketing services for others in the field of television and cross-platform video, namely, provision of marketing report, targeted marketing services and market segment consultation; advertising and marketing services, namely, advertising campaign management, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement and marketing optimization in the nature of marketing consulting to improve business outcomes in the fields of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications; promoting the goods and services of others by means of targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; ad serving, namely, targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, based upon the use of analytic models for the understanding of consumer behavior, behavioral, demographic and geographic targeting, and advertising analytics; video production services; scriptwriting services for advertising purposes; preparation of advertising copy for advertising and commercial promotional purposes; business consultation services regarding the planning and development of television, and cross-platform video advertising and advertising campaigns for third parties; business consulting and advisory services in the field of facilitating the planning, placement, buying, and selling of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising for others through audio, video, digital and on-line multiscreen media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; targeted marketing services, market segmentation consultation, advertising planning, scheduling, placement, development, tracking, provision of marketing reports and attribution analysis of in the field of marketing activities campaigns for others; scheduling, placement, tracking, marketing optimization in the nature of marketing consulting to improve business outcomes, targeted consumer marketing services, and market segmentation consultation in the field of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising, mid-roll advertising and on-demand advertising for others through audio, video, digital and multiscreen media; business consulting and advisory services in the field of advanced advertising platform technologies used to promote the goods and services of others; advertising and marketing services, namely, advertising campaign management, creative consultation regarding development, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement, and marketing attribution analysis services in the fields of TV and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, tablets, mobile phones, handheld electronic devices, smart televisions and connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications through self-service portals; and marketing services, namely, conducting marketing analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising
Pseudo Mark
EFFECT TV; EFFECTIVE
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2019-04-23
Primary Code
035
First Use Anywhere Date
2019-11-05
First Use In Commerce Date
2019-11-05
Current Trademark Owners
Party Type
30 - Original Registrant
Address
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Trademark Owner History
Party Type
30 - Original Registrant
Address
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Party Type
20 - Owner at Publication
Address
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Party Type
10 - Original Applicant
Address
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Correspondences
Name
Mitchell H. Stabbe
Address
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Trademark Events
Event DateEvent Description
2019-04-09NEW APPLICATION ENTERED IN TRAM
2019-04-23NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2019-06-17ASSIGNED TO EXAMINER
2019-06-24NON-FINAL ACTION WRITTEN
2019-06-24NON-FINAL ACTION E-MAILED
2019-06-24NOTIFICATION OF NON-FINAL ACTION E-MAILED
2019-10-01TEAS RESPONSE TO OFFICE ACTION RECEIVED
2019-10-07ASSIGNED TO LIE
2019-10-10CORRESPONDENCE RECEIVED IN LAW OFFICE
2019-10-10TEAS/EMAIL CORRESPONDENCE ENTERED
2019-10-11EXAMINERS AMENDMENT -WRITTEN
2019-10-11EXAMINERS AMENDMENT E-MAILED
2019-10-11NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
2019-10-11EXAMINER'S AMENDMENT ENTERED
2019-10-11APPROVED FOR PUB - PRINCIPAL REGISTER
2019-10-30NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
2019-11-19PUBLISHED FOR OPPOSITION
2019-11-19OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
2020-01-14NOA E-MAILED - SOU REQUIRED FROM APPLICANT
2020-02-12TEAS STATEMENT OF USE RECEIVED
2020-02-12TEAS CHANGE OF CORRESPONDENCE RECEIVED
2020-03-04CASE ASSIGNED TO INTENT TO USE PARALEGAL
2020-02-12USE AMENDMENT FILED
2020-03-04STATEMENT OF USE PROCESSING COMPLETE
2020-03-05ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
2020-03-06NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
2020-04-07REGISTERED-PRINCIPAL REGISTER