The mark consists of the word "BarbieCue" in a stylized black font with a red, orange, and black flame dotting the letter "i" and a tapered black underline below the letters "u" and "e". An image of a woman with tan skin with black outline, brown hair, brown and white eyes, red glasses, red lips, wearing a red dress outlined in black, and having red horns outlined in black, a red tail outlined in black, and red high heels outlined in black. The woman is holding a red pitchfork outlined in black that appears to pass through the letter "B" in "BarbieCue". This all appears above a black horizontal line with the orange words "IT'S SMOKIN' HOT" appearing below the black line.