The mark consists of the wording "PALETAS BAJO CERO" written in stylized font. The term "PALETAS" appears in white letters with a brown shaded border, which appears superimposed over an ice cream bar design. The ice cream bar is pink and yellow and is positioned on top of a tan ice pop stick with a brown border. The entire ice cream bar and stick design is outlined in white and is superimposed on top of a circular background with a banner. The circle design consists of three concentric circles with the inner most circle appearing in shaded gradient yellow and teal, with the middle circle appearing in white and the outer shaded concentric circle appearing in teal. A brown shaded banner with a tan border appears positioned below the term "PALETAS" and is superimposed above the lower portion of the circle design with the ice cream stick appearing centered and superimposed above the banner. The wording "BAJO CERO" appears within the shaded brown and tan banner. To the left of the brown stick appears the term "BAJO" and to the right of the brown stick appears the term "CERO". Both terms appear in white stylized letters with brown and teal borders.