The mark consists of words "SHOULDERDOLLY" where "SHOULDER" is in yellow and "DOLLY" is in white with a black background; the words "MAKES LIFTING EASIER" in white with a black background on top, below a red rectangle. The words "SAVES MONEY! PAYS FOR ITSELF IN ONE USE!" in black, above a horizontal black band, above the wording "NO MORE DAMAGE TO FURNITURE, WALLS OR FLOORS" in black with a yellow background to the left of the words "IDEAL TOOL FOR MOVING: HOUSEHOLD APPLIANCES, LARGE FURNITURE, MATTRESSES, LANDSCAPING ITEMS" in yellow with a red background. Below is a female with tan skin and brown hair in a yellow shirt, blue jeans, and beige shoes and a male with tan skin and brown hair in a red shirt, blue jeans and black shoes holding a red, black and silver washing machine with a black harness. Under the people are the words "ONE SIZE FITS ALL" in red and "INCLUDES 2 HARNESSES & ONE 12' LONG x 5" LIFTING STRAP" in black to the left of a white square, in front of a yellow to white gradient background. On the bottom, the words "LIFT · SAFELY · EASILY EFFICIENTLY!" in white with a red background above a yellow rectangle. The broken lines depicting a half circle cutout on the left and right indicate placement of the mark on the goods and are not claimed as part of the mark.