Advertising services, namely, advertising services specializing in quantifying engagement through measuring user interaction with virtual display for others; Advertising services, namely, providing adjusted advertising content in real time based on analysis of user interaction with virtual displays; Business Data processing services, namely, inputting psychometric and biometric data into a software data exchange platform, to perform data analytics and machine learning of the data at both a consumer and enterprise level; Bioinformatics services, namely, business data processing services in the nature of gathering psychometric and biometric data on a user and inputting into a software data exchange platform to provide both a consumer and enterprise insight into the consumer; Analytics services, namely, inputting psychometric and biometric data into a software data exchange platform, to perform data analytics and machine learning of the data at both a consumer and enterprise level; Artificial intelligence data services, namely, generating data frameworks and processing engines to perform data analytics and machine learning of the data at both a consumer and enterprise level

Providing temporary use of on-line non-downloadable software development tools and providing temporary use of non-downloadable cloud-based software for use in performing data analytics or machine learning regarding psychometric and biometric data that is input into the software to provide insights based on the data at both a consumer and enterprise level; Providing temporary use of on-line non-downloadable software development tools and providing temporary use of non-downloadable cloud-based software for use in providing SaaS data analytics; Computer services, namely, developing mobile or web based applications and software development kits that implement virtual reality and/or augmented reality to measure vision function in context with a user over a period of time