The mark consists of the word "ASPIREVUE" in white casual cursive letters with the first letter "A" and the letter "V" written in capitalized modern italic. The word "ASPIREVUE" appears on a varied blue background except near the letter "A", where a puce aura fades to a plum color. The varied blue background is provided with faint dimples, which are arranged to create the subtle impression of a convex surface, such as an expanding firework. The first letter "A" has the horizontal stroke commencing outside of the first vertical stroke. The capital "V" has a partial loop serif at the top of the downward stroke. The penstroke of the final letter "E" extends into an irregular slanted white sine wave wherein the stroke splits into three separate lines. One of the three separate lines is heavier in line weight than the other two, with the two lighter lines positioned beneath the heavier line. The irregular slanted sine wave is surrounded by a turquoise aura. The word "ASPIREVUE" is located above a white horizontal line with a break beneath the "P" allowing the tail to pass therethrough without contacting the horizontal line.