The mark consists of the stacked, vertically arranged wording "ONE HOUR ONE LIFE" in the color white on a shaded rectangular background in the colors brown, beige, green and yellow having a watercolor-painted appearance. The rectangular shape of the background is claimed as a feature of the mark. On the left side of the rectangle appears a family of four hand-drawn cartoon figures, including a mother, father, boy and baby, all wearing brown and beige caveman/cavewoman clothing except for the baby which is naked. The figures are all outlined in brown with beige skin, brown arms and legs, white and brown or beige and brown eyes, brown mouths, and brown and beige hair. The father has a brown mustache. The mother is holding a brown and beige ax. The father is holding the baby. The boy is holding a brown and beige bowl. On the right side of the rectangle appears a family of five hand-drawn cartoon figures, including a mother, father, boy, girl, and baby, all wearing black, brown, and beige caveman/cavewomen clothing except for the baby which is naked. The figures are all outlined in black with pinkish-tan skin, black arms and legs, black and white eyes, and black mouths. The father has black and brown hair and a black and brown beard. The boy and girl both have black and yellow hair with orange flecks of color. The mother has gray, black and brown hair, and is holding a black, brown and gray ax. The boy is holding a brown, yellow and black bowl. The girl is holding the baby. The baby has no hair. The family of four cartoon figures on the left are facing the family of five cartoon figures on the right with the vertically arranged wording "ONE HOUR ONE LIFE" in-between.