The mark consists of The mark consists of a front and back label, both have white backgrounds with words and designs. In the upper left corner of the front label, in bold letters are the word "OBVIOUS" above the word "WINES." Below that are two parallel, horizontal lines. Between the horizontal lines are the words, "No 01 DARK and BOLD." The No 01 is in red lettering. The "N" is larger than the "o" and they are top justified. The "01" is larger than the "N" and is also top justified with the "N" and "o." Below the "No 01" is the word "DARK" in bold letters larger than the "N," but smaller than the "01." Below the word "DARK" and in the same size and style lettering is the words "and BOLD." Below the two parallel lines are the following words, one per line: "#FRUITFORWARD," "#MEDIUMBODY," "#SNOBFREE," "#SMOOTH." At the bottom of the front label are the words "2016 RED BLEND" above the words "PASO ROBLES, CA." In the upper left corner of the back label are the word "OBVIOUS" above the word "WINES." Below, in smaller letters is the sentence, "Because you shouldn't need a PhD to drink wine." Below this sentence is a horizontal line. Below the line, on the left side of the label, there are four icons: one depicting a cluster of grapes, one depicting a leaf, one depicting a fork and knife, and one depicting a wine glass. To the right of the grape cluster icon is the word, "#DNA." Below the #DNA are the words, "Estate grown in 2016 in Paso Robles, CA 51% Merlot + 49% Cabernet Sauvignon 100% Vegan." To the right of this wording is an outline of the State of California with a wine glass icon approximately indicating the location of Paso Robles, California. To the right of the leaf icon is the word "#GREEN." Below the #GREEN are the words "Grapes from sustainably farmed vineyard. 100% solar-powered winery. Zero carbon footprint cork." To the right of the knife and fork icon is the word "#BESTFRIENDS." Below the #BESTFRIENDS are three icons depicting a cooked chicken, a taco, and a wedge of cheese, respectively. To the right of the wine glass icon is the word "#WINEGEEK." Below the #WINEGEEK, there are two columns of three words, with a series of four wine glass icons to the right of each word. In the first column are the words, "FRUITS," "DRY," and "ACIDITY." In the second column are the words, "BODY," "TANNINS," and "ALCOHOL." Below the two columns is the internet address, "www.obviouswines.com." Below this is another horizontal line.