The mark consists of the word 'we' is placed/embedded onto equal symbol (=), read or pronounce as 'we equal 'or 'we are equal'. The primary logo color is red and white for white background or black and white for black and white/grayscale application. The company name Threads Inspired in white is located on the upper right corner or the letter 'e' inside the upper part of red equal symbol. The main equal symbol color (red) is subject to change based on the color of the background. For example, if the background color is yellow, the color of equal symbol may be red, black or white. The 'reversible/inverted' color affect of the equal symbol apply towards other background colors.