The mark consists of a stylized head of a bulldog in black and white, with a red and black tongue, blue, white, and black eyes, and a red and black collar with silver and black spikes. The bulldog head is inside of a black outline of a circle. Above the black circle is the word "LOBSTER" in black letters outlined in red. On the left side of the word "LOBSTER" is a red lobster tail. On the right side of the word "LOBSTER" is a red lobster head and claws. Red lobster legs appear both above and below the letters "E" and "R" in the word "lobster". Below the black circle is the word "DOGS" in black letters outlined in red. A red curved line appears on both the left and right sides of the black circle. The entire mark is on a white background.