Advertising and marketing services, namely, promoting the goods and services of others; on-line advertising and marketing services; promoting, advertising and marketing the on-line websites, mobile websites, mobile applications, web browser plugins, web browser toolbars, and other Internet properties of others; dissemination of advertising for others via the Internet; dissemination of advertising for others via public wireless networks for display on mobile devices; dissemination of advertising for others via push notifications delivered to Internet-enabled devices; marketing, promotional and advertising services provided by mobile telephone connections; advertising, promotion, and marketing services in the nature of assisting on-line websites, mobile websites, mobile applications, web browser plugins, web browser toolbars, and other Internet- properties to generate revenue from users; providing advertising services to enable owners and operators of websites, web browser plugins, web browser toolbars, mobile websites, mobile applications, and other Internet properties to earn revenue through the dissemination of advertising; providing advertising services to distribute advertisements for display on the Internet, namely, on websites, web browser plugins, web browser toolbars, mobile websites, mobile applications, and other Internet properties; provision and rental of advertising space on the Internet; advertising services, namely, delivering Internet publishers' advertising messages and other communications to users who visit such publishers' Internet properties; facilitating referrals for advertising services between channel publishers and direct publishers

Providing online non-downloadable software for automatic optimization and management of online content and advertisements utilizing machine learning algorithms and technology, including associated analytics and reporting; technical support services for the aforementioned software; providing on-line non-downloadable software for automatic advertising and content tag and content management utilizing machine learning algorithms and technology to Internet publishers with individual account management, reporting, and optimization interfaces; providing a website featuring online non-downloadable software that enables users to automatically optimize and manage tags for content and advertisements displayed on their Internet properties, including revenue generating content and advertisements; platform-as-a-service (PAAS) services featuring software for managing online content and tags for Internet advertisements, including automatic advertising and content optimization utilizing machine learning algorithms and technology, and also for providing associated analytics and reporting, and serving of such online content, tags and advertisements; providing non-downloadable software to allow Internet publishers to message or otherwise communicate with users who visit their Internet properties; providing on-line non-downloadable software for the dissemination of advertising for others via push notifications delivered to Internet-enabled devices; providing on-line non-downloadable software for facilitating referrals for advertising services between channel publishers and direct publishers