The mark consists of a stylized curved blue banner containing the white upper case stylized wording "YANKEE DOODLE DANDY'S" above a stylized red, white, and blue portrait of a chicken in a colonial American outfit in front of a red, white and blue American flag appearing in an oval with blue and red outlining. On the left of the portrait is the red upper case stylized wording "N.Y.C." and on the right of the image is the red upper case stylized wording "MADE". Below the portrait in a blue curved banner is the red wording upper case stylized wording "LIFE, LIBERTY" followed by the red cursive lower case stylized wording "AND THE", following by the red upper case stylized wording "PURSUIT", followed by the red lower case cursive stylized wording "OF", followed by the red upper case stylized wording "CHICKEN".