The mark consists of cartoon image of an stylized black and gray angry chicken with black and gray feathers, a yellow beak and white teeth dressed in a red fireman's helmet with the number 3 in yellow superimposed on the front of the helmet on a gray background and a red singlet with the wording "COOL B WINGS SAUCE" in black on the singlet with black drippings under the word sauce and to the right of the words is an image of an orange jar in with a red flame on a gray label and a yellow top on the jar, and in the chicken's right hand is a platter in black and gray on which rest cooked chicken wings in orange, above which is a stylized cross in red and surrounded by black, and in the cross are the letters "F" and "D" in black and in the center of the cross are a fireman's helmet in black behind which are a stylized red and black ladder, fireman's ax and hose nozzle in black, and in the chicken's left hand is a beverage can in gray and black with a partial label in red with the letter B in yellow and outline in black on the label. The mark is set against a gray background. The gray background is not claimed as part of the mark.