The mark consists of a stylized plate, spoon and fork against a clear background above the dark grey words "VegeCooking" and with a carrot placed across the plate with the plate being represented by a medium blue circle outlined in dark blue with a smaller partial outlined dark blue circle inside the plate and medium green shapes of the continents of North and South America, Europe and Africa against the medium blue background representing a globe, and with a stylized carrot depicted with five medium and dark green leaves at the top of the carrot protruding outside of the plate and outlined in black and the bottom of the carrot in burnt orange outlined in dark brown with a light orange oval toward the top of the carrot in which two dark brown eyes, two dark brown eyebrows and one dark brown outlined smile represent a face, with white shading to the right side of the stylized face and with a light grey spoon placed to the left of the plate outlined in dark grey with a dark grey outline placed to the inside right of the center of the spoon and with a light grey fork placed to the right of the plate outlined in dark grey with three tines.