The mark consists of a dome of shaved ice on which are the shapes of continents in purple together with purple grid lines such that the dome looks like a globe and with wedges of color representing the sea in the following different colors of shaved ice syrup from right to left: light blue, light green, yellow, orange, and red. The dome of shaved ice is on a green and dark green cup. The cup of shaved ice is outlined in white and centered in a purple circle. The stylized word "ULULANI'S" is purple and appears above the circle and has a purple flower to its right and a purple flower to its left. The stylized words "HAWAIIAN SHAVE ICE" are purple and are to the right of the circle. A purple flower is positioned to the right of the word "HAWAIIAN". The first letter in each word of "HAWAIIAN SHAVE" overlap the right side of the circle and have white outline separating them from the purple circle at the edges where the letters and the circle intersect. The stylized word "GOURMET" is purple and is above the word "HAWAIIAN". The stylized words ""ALL SHAVE ICE IS NOT CREATED EQUAL"" are purple and are below the words "HAWAIIAN SHAVE ICE". The white background is not claimed as a feature of the mark.