Downloadable software for use in producing e-commerce product videos by creating a new product profile, naming the product, identifying the target industry in the nature of technology, home goods, personal care, fitness and entertainment, identifying a target audience in the nature of investors and customers, identifying an appropriate theme for the product in the nature of luxury, exclusive, and inexpensive, locating an existing 3-D model of the product from sources in the nature of concept rendering and technical engineering and schematic drawings, identifying and naming the product's internal and external components, identifying and grouping the components by common features in the nature of material composition, geometric and volumetric sizes and shapes, function and color, highlighting and explaining the special features of the product and its components and the interrelation of components, and adding a music selection timed appropriately to the video presentation to best identify the branding theme of the product; all for the purpose of promoting and marketing the product, exclusive of products constituting publications