The mark consists of an upright standing yellow lion with an orange mane with white eyes and black pupils, with a pink nose, and a tan mouth; the lion's tail is yellow with an orange tip, and his features are outlined in black. The lion wears a black shirt with a gray necklace having a blue shield with a white rectangular box extending across the center of the shield with black lettering and blue pants. The lion has his arms crossed. To the right of the lion design are the words "SURVIVAL", "AWARENESS" and "MOVEMENT" stacked vertically in black font except for the letters "S", "A", and "M" in blue font such that the word "SAM" is emphasized. The remainder of the color white in the drawing not mentioned before represents background or transparent area and is not claimed as a feature of the mark.