The mark consists of The mark consists of "The Bacon Beacon" displayed in white letters in three rows on a blue circular background. The first row includes the word "The" and the letters "B" and "E", the second line includes the letters "A", "C", and "O", and the third line includes the letter "N". The name of the publication can be found within the logo by reading from the top line to the second line counter-clockwise starting from the "B" to the "A" and then left to right to spell out "Bacon" and then reading left to right from the top, starting with the letter "B" to spell out "Beacon".