The mark consists of of a cigarette package against a red and blue kaleidoscopic pattern background. The black cigarette package consists of the design of a black camel set against a red and white circle within a blue concentric circle. On the package, the word "CAMEL" appears in white above the word "CRUSH" appearing in RED. The word "RICH" appears in white below the word "CRUSH". The words "REGULAR FRESH" appear in white below the camel design. A red arrow appears between the words "REGULAR" and "FRESH." The cigarette package is open to show tan filtered cigarettes inside with a blue camel inside a white circle appearing on the front row of cigarettes. The words "INTRODUCING CRUSH RICH" appear in white above the cigarette package.