Downloadable computer software for modifying the appearance and enabling transmission, sharing and distribution of photographs, text, messages, digital files, electronic files; data, information, graphics, images, audio, videos, audio-visual content, audio-visual files, electronic media and other content; downloadable computer software for the creating, collection, editing, organizing, managing, modifying, collaborating, transmission, distribution, storage and sharing of, of photographs, text, messages, digital files, electronic files, data, information, graphics, images, audio, videos, audio-visual content, audio-visual files, electronic media and other content; downloadable computer software for use as an application programming interface (API); downloadable computer software in the nature of an application programming interface (API) which facilitates online services for social networking, building social networking applications and for allowing retrieval, upload, download, access and management of photographs, text, messages, digital files, electronic files, data, information, graphics, images, audio, videos, audio-visual content, audio-visual files, electronic media and other content; downloadable computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, journaling, linking, sharing or otherwise providing electronic media, photographs, text, messages, digital files, electronic files, data, information, graphics, images, audio, videos, audio-visual content, audio-visual files and other content via computer and communication devices and networks