Association services, namely, raising awareness of and promoting the use and development of secure solutions to enable privacy and data protection across a variety of markets, including authentication, commerce, and Internet of Things (IoT), by facilitating the exchange of information among industry stakeholders, and sponsoring committees and work groups to develop, review, and implement secure technology standards; arranging and conducting business conferences in the field of secure solutions to enable privacy and data protection across a variety of markets, including authentication, commerce, and Internet of Things (IoT)