The mark consists of "KIDLIFE" in white block lowercase letters outlined in blue and green, the wording "PRESCHOOL" being surrounded in white and featuring blue lines, and comprising of a red capital "P", lowercase green "R", lowercase green "E", lowercase blue "S", lowercase yellow "C", lowercase yellow "H", lowercase blue "O", lowercase blue "O, lowercase red "L"; all of the aforementioned literal elements being surrounded by a broken oval of alternating green, blue and orange oval stripes, blue, green and orange bubbles over the word "KIDLIFE" that are outlined in blue, with circles for the dots on the "I"'s in "KIDLIFE" that are green and outlined in blue, and four blue dots appearing above the first "I" in "KIDLIFE", over the green bubble above the "L" in "KIDLIFE", above the green bubble over the "E" and in the upper portion of the "E" in "KIDLIFE", next to an orange bubble.