The mark consists of the stylized, bordered wording "Isle of New York", wherein the wording "New York" is situated below the wording "isle of". The letters "N" and "E" of the word "New" and the letters "Y", "R", and "K" of "York" include stylized designs on top which are intended to represent stylized versions of the rooftops of urban apartment buildings and a series of bordered rectangular designs intended to represent windows of said urban apartment buildings. The stylized letter "W" of "New" contains stylized geometric elements intended to simulate the form of a bridge and also includes three geometric designs on top. The stylized letter "O" of "York" contains several pointed geometric elements extending outward from the top half in order to simulate the pointed designs of the crown on the Statue of Liberty. The wording "Isle of" and the letter "Y" are green. The letters "N" and "R" are red. The letters "E" and "K" are brown. The letter "W" is gray. The letter "O" and the seven pointed elements are yellow. The borders of all of the letters, the borders of the window designs and the interior border segments of the letters "W" and "O" are black. The interiors of the windows as well as the interiors of the letters "W" and "O" are white.