The mark consists of the words "ALL ABOUT" above the word "FEEDERS" in black letters. Directly to the left of the words "All About Feeders" is an image of a brown cockroach with brown and black wings beginning with brown at the top of the wings and ending with black at the bottom of the wings. The cockroach has six legs and two antennas. Additionally, there is a black spot on the back middle of the cockroach. Directly above the words "All About" is an image of a yellow lizard with a beige stomach and orange and green shading on its back. The lizard has a pink tongue and brown eye and outlining. There is a brown worm with a black head on the tip of the lizard's tongue. To the right of the words "ALL ABOUT FEEDERS" is an image of a rat. The rat's head and neck are black and the rest of its body is white with black shading. The rat's ears and tail are pink.