The mark consists of a stylized light brown dog with a white belly, dark brown ears, dark brown nose, dark brown and white eyes, and dark brown fur around the nose and eyes. The dog is outlined in black. The dog is wearing a red collar with a yellow tag, all outlined in black, with a black letter "S" in the middle of the tag. The dog is inside a white circle surrounded by a blue circle outlined in black, with the dog's paws hanging over the edge of the blue circle. The stylized wording "PUP PALS" in yellow outlined with black appears above the blue circle in an arc shape.