Computer application software for smartphones, namely, software that makes recommendations of clothing based on consumer's height, weight, age, body shape and purchase history, and orders and purchases clothing over the internet; Computer application software for smartphones, namely, software for measuring and digitizing a user's body size in order to recommend suitable clothing; Application software that makes recommendations of clothing based on consumer's height, weight, age, body shape and purchase history, and orders and purchases clothing over the internet; Computer application software for smartphones that identifies and provides information on apparel products that match the user's body size and shape; Software that provides information on apparel items that match the user's body shape; Computer application software for measuring and predicting user's body size and matching apparel products that fit the user's body shape; Computer application software for management of data, namely, collecting and storing body measurements, fit surveys and purchase histories, and using data to determine correct apparel size; Measuring apparatus, namely, electronic measuring apparatus to take body measurements for determining users body shape and clothing size; Measuring apparatus, namely, sensors and software for the purpose of scanning and measuring a person's body; Measuring apparatus, namely, sizers for body fit; Sensors for measuring user's body size and shape, not for medical use; Measuring apparatus, namely, wearable apparatus with sensors and software for taking body measurements for determining users body shape and clothing size; Wearable apparatus, namely, wearable sensors and software for measuring user's body, not for medical use