The mark consists of a folded blue banner outlined in black that contains the words "BEERNOCULARS". The words are in block style letters. They are gold with black outlining. Also, there is white foam on the top of the letters and white foam inside of the letter "o" to simulate beer. Underneath the banner, there is a dark blue and light blue checkered circle that is outlined in black, blue, and white. In the center of the circle, there is a drawing of a man's head with tan skin. The man has black spiking hair and white buck teeth in a black mouth. The man's eyes are enclosed in two white circles connected by a gray portion to represent binoculars. The lenses of the binoculars are filled in with gold and white to represent beer and include shaded gold semicircles to represent the man's pupils. Underneath the circle in a half circle pattern, are the words "MAKE LIFE HAPPEN!". The words are black in a block style.