Providing use of online non-downloadable computer software that allows users to create, customize, manage, view, save, share and transmit electronic shopping lists, checklists, recipes, virtual recipe boxes and locate retail store information via the Internet; Software as a Service (SaaS) featuring software that allows web site operators or mobile application publishers to optimize their recipes for ecommerce and consumer use by translating individual ingredients to the appropriate product at grocery retailers, creating combinations of products ready for purchase at online and physical retail stores or via delivery services, connecting those baskets of products with retailers' shopping carts, and storing and transmitting meal plan, recipe kit and shopping list information; and Software as a Service featuring software that facilitates the purchase of ingredients or kitchen tools in a recipe for online purchase by others