The mark consists of a design of a brown dog's head with a black outline around the head. The dog has white and black eyes, a black nose with a white reflection, and black dots on his face. The dog is also sticking out his pink tongue and using it to hold up a sign, which has a black handle. The sign has a white background and black paw prints around the inside of the black and green border. The wording "FIDO For Ideal Dining Outdoors presents the Portable Pet Pallet" is in stylized black font across five lines. A black and white QR tag appears below the aforementioned wording. The wording "www.fidoppp.com" in black is below the QR tag. The background of the mark is yellow.