The mark consists of a stylized water drop, with another stylized inner water drop at its center. The inside of the outer water drop is divided into two sections of different shades: a first generally rounded bottom section encircling the bottom of the inner water drop and containing the words "PROUD SOURCE" in larger capital letters in a dark shade in an inner semi-circle around the inner, contrasting drop, and the words "PRISTINE ROCKY MOUNTAIN SPRING WATER" in smaller capital letters in a medium shade curved along the bottom of the outer drop; and a second generally triangular top section around the triangular top of the inner water drop at the top section's lower center, the inside of the top section having a stylized generally triangular mountain with a snowy top in the lightest shade.