The mark consists of capital letters of "H", "Y", "D", "E", "B", "O", "U", "N", "D", all upper case and stylized in a customized sans serif typeface. The left and right stems of the letter H are extended to be touching the bottom and top of the bounding stroke around the word mark. The letter Y has a lower than normal center point. The letter "B" has un-even bowls, with the bottom bowl being bigger and a curved counter space in the bottom counter space upper left corner. The letter "N" has lower and higher than normal connecting stroke in the center, creating square points above where the stroke meets the stems of the letter. The bounding stroke around the letters encloses the logo which is squared off on the left and rounded on the right side and is also thicker in weight than the letters.