The mark consists of a design of a character created by a stylized pepper and a Korean rice cake. The body and arms of the pepper character appear in white and dark red, with gray shading appearing on the right side of the body. The hands of the character appear in white with gray shading and are outlined in dark red. The face of the character is formed by a Korean rice cake, and appears in light red and is outlined in dark red with red shading. The facial features appear in dark red and white. The legs appear in white with gray shading and are outlined in dark red. Positioned in the left hand of the character is a white fork outlined in dark red with a dark red shadow. A tail emanates from the right side of the character and appears in dark red with a light red pepper outlined in dark red at the end of the tail. A white teardrop shaped geometric figure is positioned in the lower-right side of the body and is outlined in dark red with red shading.