The mark consists of a light green circle where around the inside edge of the light green circle appears a concentric black circle outline. In the center of the circles appears a stylized road sign with a white interior, a black outer outline and black inner outline. In the center of the road sign appears the stylized black word "ROOT" above a horizontal black line above the stylized black number "66". A small black circle appear above the word "ROOT" and another small black circle appears below the number "66". In the middle of the word "ROOT", the horizontal line, and the number "66" appears a stylized design of a beet where the bulb and root appear in purple with a black outline and the leaves appear in dark green with black highlighting and a black outline. Below the road sign along the bottom inside of the circles appears the stylized black wording "THE BEET GOES ON". The color white outside the light green circle represents background and is not claimed as a feature of the mark.