Advertising services; publicity agency services; on-line advertising and marketing services; demonstration of goods; merchandising services for inducing the purchasing public to buy the goods of others through a promotional gift redemption program; creating and updating advertising material; rental of advertising time on communication media; production and distribution of radio and television commercials; business management of performing artists; organization of exhibitions and events for commercial or advertising purposes; promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to musical concerts; commercial administration of the licensing of the goods and services of others; on-line data processing services; retail store services featuring cereal-based processed products, namely, cereal-based processed food products; retail store services featuring stationery; retail store services featuring clothing; retail store services featuring jewelry made of precious metals; retail store services featuring pendants; retail store services featuring phonograph records; retail convenience stores; comprehensive shopping mall by internet in the nature of an on-line retail store featuring a wide variety of consumer goods of others; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others