The mark consists of a depiction of a stylized representation of a thinking humanoid face. The image comprises a black circle outlined in white, representing the face a white dot inside of two larger white shapes representing eyes and two white arcs representing the eyebrows and one white arc representing the mouth. Also, a black hand outlined in white resting on the left side of the chin. The words, "Who Would You" are in red text and the word "TRUST?" (all caps) and the question mark is in white text. Beneath "Who Would You TRUST?", is the tagline with the words, "think about it..." with three dots, all in red text. The background is black and comprised of several rows of gray circles with different facial expressions representing emoticons.