The mark consists of the wording "CREST COMPLETE PLUS" on a blue background. The words "CREST" and "COMPLETE" are on an inner white background with white lines radiating out from behind the red "C" in "CREST". The letters "REST" are blue with a dark blue shadow. "COMPLETE" appears below the word "CREST" and is in dark blue with the colors red, yellow, green, and light blue appearing inside the letter "O". To the right of "CREST" the dark blue word "PLUS" appears inside a plus symbol. The plus symbol has green, dark green, blue, black, red, orange and yellow making up the outline, with dark blue and light blue shading inside the symbol outline, and a white center. The word "PLUS" contains half-circles in the center of the letter "P" in red, blue, yellow, green and a white center. The plus symbol has white halo shading extending to the right.