The mark consists of the black wording "HEEL PET CARE" centered at the base of the mark. Above the wording is a stylized design of a woman hugging a dog. The woman's face and arm appear in white and are outlined in black with a gray shadow effect. The woman's hair appears in black with a white and black border with a gray shadow effect. In the center of the hair is a single curved line which is the base of a leaf design appearing in green and outlined in black. To the left of the woman's face are two stylized red hearts, outlined in black with a smaller heart above a larger heart. The woman's features appear in black lining. The dog appears in brown with a tan shadow effect and outlined in black. The middle portion of the dog's face appears in white, with a gray shadow effect. The nose appears in gray, outlined in black with a white shadow effect. The eyes and paws appear in black lining.