Administration of employee benefit plans concerning insurance plans as well as non-insurance benefits; Advertising and publicity services; Business administration services; Business services, namely, formulation of best practices for the administration, enrollment and communication of employee benefits; Cost management for the insurance and non-insurance benefit plans of others; General business networking referral services, namely, promoting the goods and services of others by passing business leads and referrals among group members; Professional credentialing verification services in the field of administration, enrollment and communication of employee benefits, namely, verifying the skills and knowledge of licensed professionals on behalf of others; Referrals in the field of administration, enrollment and communication of employee benefits