Arranging and conducting customer retention and incentive rewards programs to promote the sale of beverage containers, beverage products, additive and flavor pods and cartridges for flavoring water, and beverage dispensing and consumption accessories; Customer loyalty services and customer club services for commercial, promotional and/or advertising purposes to promote brand loyalty and sales of beverage containers and beverage products, additive and flavor pods and cartridges for flavoring water, and beverage dispensing and consumption accessories, featuring customer benefits and incentive rewards, special promotions, discounts and coupons

Telecommunication services, namely, providing electronic message alerts via the internet and e-mail notification alerts via the internet to provide consumers electronic product inventory notifications, re-order notifications, product recommendation notifications, and data communications by electronic mail for brand loyalty promotion, customer retention, incentive rewards and loyalty programs, special promotions, discounts and coupons via the internet using network data communication by electronic mail and wireless communication, for beverage products, additive and flavor pods and cartridges for flavoring water, and beverage dispensing and consumption accessories