The mark consists of a design on a head and a hop hybrid with elements of masks from Latin America and the Caribbean. The head mask contains a headband with indigenous patterns running across the forehead, six hop flower petals displayed as hair, long goat-like ears, fours spikes coming out of the sides of the head, hop earrings, and hop leaves around the neck. The word Raíces sits below the head running at an upward angle with the word beginning with a capital R while the rest of the word is lower case. The font is original featuring a capital R with a root element in its upper left side. The letter i features a tilde in the shape of a leaf. All letters of the word feature spikes that come on one end and exit on the other end horizontally. The words BREWING CO are also original font. They appear as capital words running at the same angle as the word Raices in an upward trajectory and with spikes striking through its body. The logo and words that make up this logo are orange in color with white spaces surrounding it. The orange color in the logo and words are at times as black and white.