The mark consists of the composition of two block of words and an arrow. The first block is the main brand with the words "zoom" and "in"; the color in the word "zoom" is a color gradient between magenta and purple, and the color in the word "in" is a color gradient between light and dark green. Also, the composition of the word "in" is with the exclamation mark and the letter "N", making the final version as "!N". The second block, is the slogan of the brand. The slogan is "Marketing & Graphic Design" using the same color gradient combinations (magenta/purple for Marketing and (light green/dark green for Graphic Design), with the addition of the gray color for the "&" symbol. In between the two blocks of words, there is an arrow. The color of the arrow is a color gradient between white and gray. In terms of the visual composition, the arrow and the concept "ZOOM!N" are in a progressive growth from the left side to the right side; in other hand, the slogan "Marketing & Graphic Design" is in the same size. Finally, the font used for "ZOOM!N" is "Rockout" and for "Marketing & Graphic Design" is "Century Gothic".