The mark consists of the literal elements "KIDS SAVING", beneath which, "OCEANS", beneath which, "A CONSERVATION LIFESTYLE BRAND", all of the foregoing in black stylized font, stacked upon one another. Above the literal elements is a heart design that is made up of a green stylized sea turtle, outlined in black, with a black dot for an eye; a blue dolphin, outlined in black with a black curve for an eye; a red shrimp outlined in black, with black-outlined segments, a black dot eye and a single black antenna; six blue and white bubbles, all outlined in black; a purple starfish outlined in black with a black five-pronged pattern drawn upon its surface; and an orange scallop shell, outlined in black, with black-outlined segments; and a stylized human face, outlined in black and shaded in peach, with black curved eyes, and a black curved nose, two stylized outstretched arms shaped like a V, outlined in black and shaded in peach, and orange-and-yellow-shaded hair, outlined in black. The mark appears against a white background, but the white background is not claimed as a feature of the mark.