The mark consists of the characters "JELLYBEET" which appear in cursive writing from left to right in maroon color, which is overlayed on top of light blue-colored ring; the characters "JELLYBEET" extend through the light blue ring; inside of the light blue ring, the characters "LIVE HAPPY" appear to the top of the characters "JELLYBEET" and the characters "SHOP KAWAII" appear below the characters "JELLYBEET" also inside of the same light blue ring; the characters "LIVE HAPPY SHOP KAWAII" appear in blue; further centered from the light blue ring are curved arches of light blue colored dots that appear above and below the characters "JELLYBEET"; the outside border of the entire mark is a light blue connected line which surrounds the light blue ring and the overlapping characters "JELLYBEET" with a small gap of white space between the outside border and the elements contained within it. The color white represents background, outlining, shading, and/or transparent areas, and is not a claimed element of the mark.