The mark consists of a stylized hotdog standing and holding a sign in a circle outlined in black against a blue sky and green grass on the bottom outlined in black. The entire hotdog figure is outlined in black and features a red body inside a brown bun with black specks with red arms and legs, white hands, face featuring black eyebrows, white and black eyes, black nose, black and white mouth with a pink tongue forming a smile with three smaller curved smilling lines on each side of the smile and white shading around the hotdog and feet with white and blue sneakers with black shoelaces and red and white striped socks rolled around the ankles. The hotdog figure holdes a curved sign above outlined in black with a brown background featuring the wording "BRING IT ON DOWN".