On-line retail store, on-line wholesale store services and retail store services featuring a wide variety of consumer goods of others, namely, spectacles, sunglasses, eyeshades, anti-glare visors and glasses, goggles, namely, goggles for swimming, skiing and snowboarding, eyewear cases, eyewear accessories, namely, straps, chains and cords, protective clothing, namely, diving suits, storage media, USB data storage memory devices, computers, apparatus for recording, storage, transmitting, reproducing or processing data, sound and/or images, namely, magnetic data carriers, tapes, cassettes and discs, audio tapes, pre-recorded films, namely, video films, telecommunications equipment, apparatus, instruments and devices, namely, mobile telephones, videophones, and other handheld communications apparatus, messaging devices, mobile telephone housings, MP3 players, headphones, speakers, jewelry and costume jewelry, charms, ornaments namely, ornamental pendants and ornamental pins, watches and clocks, watch accessories, namely, watch bands, watch cases, jewelry cases, medallions and badges, bags, namely, beach bags, all-purpose sports bags, barrel bags, tote bags, carry-all bags, shopping bags, textile or mesh bags for merchandise packaging, shoulder bags, handbags, clutch bags, waist packs, backpacks, cosmetic bags sold empty, travel bags, trunks, luggage, carry-on bags, garment bags for travel, wallets, purses, key cases, key chains key rings and key tags, umbrellas, towels, clothing, footwear, headwear, shirts, T-shirts, singlets, blouses and tops, sweaters, jackets, pullovers, coats, dresses, skirts, trousers, pants, jeans, shorts, board shorts, surf wear, swimwear, sportswear, underwear, sleepwear, belts, scarves, gloves, socks, shoes, boots, sandals, thongs and slippers, hats, caps, beanies, wetsuits, wetsuit vests, boots, gloves and hoods, wetsuit shorts and tops, sporting goods, namely, surfboards, sailboards, kite boards, body boards, wake boards, skateboards, parts, fittings and accessories for sporting goods, namely, parts, fittings and accessories for surfboards, sailboards, kite boards, body boards, wake boards, skateboards, bags and covers for sporting goods, surfing traction system, grips, leg ropes and tethers for sporting goods, waxes for surfboards, skateboards, other sporting goods and related sporting accessories, water bottles, lunch boxes, pencil cases, nail polish, make-up cases sold empty, head bands, shawls, travel mugs, covers and cases for mobile phones, covers and cases for portable music players, moulds for frozen ices, satchels, sheep-skin boots and shoes, laptop computer cases, lanyards, bottle openers, games, cameras, beach chairs, beach pillows, bike bags, portable coolers, DVDs, sun visors, rash shirts, wax combs, nose, fin and tail surfboard protectors, surfboard fins, waist bags, sunscreens, books, magazines, resin for surfboards; marketing of entertainment, sporting and cultural events; administration of a customer loyalty program to promote retail services of others; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; advertising and promotional services featuring consumer loyalty programs; on-line retail store services featuring clothing