The mark consists of the design of a fish showing independent portions thereof including the head, the body and the tail; the fish has a white and gray stripe at the bottom followed by a yellow stripe, then red, then yellow, then green, all covered by black dots and the fish's eye is yellow with a black center; above the head of the fish is a yellow banner outlined in black with the words "SWEETWATER" in blue over the words "BREWING COMPANY" in smaller blue type and with lines above and below the wording, behind the banner is a green and yellow fish with a red tongue and blue water drops by the mouth and tail; below the banner is the wording "GOIN'" in white with a black and yellow border and with the "O" represented by a yellow pineapple with black outlining and a green top, "GOIN'" is above the wording "COASTAL" also in white with a black and yellow border, which is above "IPA WITH PINEAPPLE" in yellow with a black border, which is above "ALE WITH NATURAL PINEAPPLE FLAVOR" in smaller black font; below the fish tail is the wording "DON'T", which is above "FLOAT THE", which is above "MAINSTREAM!" all in blue with a white border and above the wording "#FISHFORAFISH" in black; all presented on a light blue background with light gray curved lines.