The mark consists of of the design of a fish showing independent portions thereof including the head, the body and the tail, with the head between the body and the tail; the fish has a white and gray stripe at the bottom followed by a yellow stripe, then red, then yellow, then green, all covered by black dots and the fish's eye is yellow with a black center; above the head of the fish is a yellow banner outlined in black with the words "SWEETWATER" in blue over the words "BREWING COMPANY" in smaller blue type and with lines above and below the wording, behind the banner is a green and yellow fish with a red tongue and blue water drops by the mouth and tail; below the banner is the wording "IPA" in white with a black border and with three hop cones with a leaf in green outlined in black on either side; below the fish tail is the wording "DON'T" above "FLOAT THE" above "MAINSTREAM!" all in blue with a white border and above the wording "#FISHFORAFISH" in black; all presented on a yellow background with light yellow curved lines.