Platform as a service (PAAS) featuring computer software platforms for music artist in-house fan-club management; Platform as a service (PAAS) featuring computer software platforms for assisting musicians reach, understand and retain their fans; Platform as a service (PAAS) featuring computer software platforms for fan-club management featuring proprietary fan quantification algorithms to determine the level of fandom of a musician's fan, predictive analytics to statistically determine which fans are likely to be super fans or churn, and mobile-based CRM platform to allow musicians to reach, interact with their fans directly on their mobile devices; Platform as a service (PAAS) featuring computer software platforms for customer relationship management consulting to seamlessly integrate the technology platform into overall fan retention goals, website and application development to build digital fan-retention experiences, and social media management to promote fan-retention initiatives