The mark consist of a rectangle that is split into a smaller rectangle and a square; the left side of the rectangle is the smaller rectangle and within this rectangle are the letters "E", "F", "U","K", where there is a bar and semi circle set above the letter "U"; superimposed on the foregoing letters is the wording "A PETERSON MCFLY PRODUCT." written in a stylized font; the right side of the larger rectangle consists of a square with a circle set within the square; within the center of the circle are the words "WHERE IS YOUR FLY?" written underneath a fly design; the words "Education Foundates understanding and knowledge" are set within the circle outline.